Last Updated: March 15, 2021

At VISION LIVFIT FZE . and our subsidiaries (“Company”), we respect your privacy and are committed to maintaining your trust. This privacy policy (“Privacy Policy”) applies to visitors of our sites and users of the Company Services.

This Privacy Policy describes our practices and your rights in connection with information that we collect, use, or disclose through:

  1. our consumer-facing mobile application (“MI.BO. LIV.FIT Personal Wellbeing Assistant App”),

  2. our consumer-facing website (“mibo.life”, “mibo.world”, “mibolivfit.club”),

  3. our online business management software products (“MI.BO. PROFIT SaaS” hosted at “miboprofit.com” and “miboworkfit.com”),

  4. our professional-facing partner application (“MI.BO. PARTNERPOINT SaaS”),

  5. our consumer facing customer service application (“MI.BO. CAREPOINT SaaS”),

  6. our supply chain and logistics application (“MI.BO. CHAIN SaaS”),

  7. our social media pages,

  8. HTML-formatted email messages that we send to you that link to this Privacy Policy,

  9. and any other products and services offered through any other venues, websites and mobile applications that direct you to this Terms of Service.

Collectively the “MI.BO. Services”.


When you access or use the MI.BO. Services, you agree to the terms and conditions of this Privacy Policy and that the information contained in this Privacy Policy serves as notice at or before the point of collection for all information collected as described below.

1. Defined Terms

The following terms will have the meanings indicated below. Please refer to our Subscriber Terms of Service or the MI.BO. Consumer Agreement for any capitalized terms that are not defined in this Privacy Policy.

“End User” means any individual who interacts with the MI.BO. Services, including users of our mobile applications such as the MI.BO. LIV.FIT App and the MI.BO. PRO.FIT App, and individuals who book appointments, purchase services and otherwise interact with our Subscribers through the MI.BO. Services.

“Other Information” is any information that does not reveal your specific identity or does not relate to an individual, such as usage data not linked to any unique identifiers.

“Personal Information” means data that relates to or about an identified or identifiable natural person or, where applicable, household as defined under the relevant law. This may include information such as name, postal address, telephone number, email address, or unique online identifiers.

“Subscriber” is any business or entity that subscribes to (or otherwise accesses or uses) our MI.BO. Services, including any staff, employees, consultants, advisors, or independent contractors accessing the MI.BO. Services on the Subscriber’s behalf.

Sometimes, we use the term “information” in this Privacy Policy, which may refer to either Personal Information or Other Information.

2. Information we collect

User-Provided Information: You provide us information about yourself, such as your full name and e-mail address, gender and age, body composition, height, weight and preferences when you register for the Services. In the course of using our Services, you may also volunteer additional information such as your calorie intake, activity/diet routines, body measurements, BMI, personal habits, meal details and program progress. You can choose not to provide any information that is affirmatively requested of you. However, this may limit your ability to use the Service. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses. When you post content (text, images, photographs, messages, comments or any other kind of content that is not your e-mail address) on our Services, the information contained in your posting will be stored in our servers and other users may be able to see it, this is solely dependent on your consensual authorization of the same.

As you continue to use the Services, you will regularly provide us with further personal data. It follows from the nature of the Services that we must process such data that you upload to the Services to enable your benefit of the use of such Services, for example, we will process your weight data and calorie intake to enable the monitoring and presentation of your personal goals (irrespective of your selected fitness goals). This processing is a pre-requisite for us being able to offer the Services to you.

If you sign up for any of our subscriptions (if available in your region), or make other purchases through the Services, your credit or debit card information (such as card type and expiration date) and other financial data that we need to process your payment may be collected and stored by us and/or the payment processors with which we work. We may also collect some limited information, such as your postal code, mobile number, and details of your transaction history, all of which are necessary to provide the Service. In addition, the payment processors generally provide us with some limited information related to you, such as a unique token that enables you to make additional purchases using the information they’ve stored, and your card’s type, expiration date, and certain digits of your card number.

Social Network Platform Provided Information: We also collect personal information when you register to join the Services (or choose to update your account data) by logging into an account that you already have with a third party social networking platform (“SNP”) via our Services. For example, some of our Services allow you to create an account and login to the Services using your Google Fit account credentials. If you create a user account by logging into the SNP via the Services, you are using the personal information you have already provided to the SNP (such as your “real” name, e-mail address, age and other information you make available via the SNP) to create your account on our Services. Accordingly, if you use SNP to join the Services, you are allowing us to access the personal information in your SNP pursuant to SNP’s terms and conditions governing your use of the Services via SNP. The information we receive from an SNP may depend on the privacy settings you have with the SNP, so please check the SNP’s privacy and data practices.

Some of the data mentioned above, collected from you and processed by MIBO for certain features of the Services, it is possible for us to delete and cease the processing for the future if you so require, without you having to terminate your use of the entire Services, i.e. not all data (submitted over time by you to us either directly or via third-party or SNP services) is required for you to still be able to use the Services. If you want us to cease processing certain data about you under this category, we will inform about the consequences of such cease, i.e. how it will affect your user of the features of the Services.

Cookies Information: When you visit www.MI.BO.life or other websites associated with the Services, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and allows the Company to help you log in faster and enhance your navigation through the site. Company uses persistent cookies. A persistent cookie remains on your hard drive after you close your browser and may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Services may not function properly if the ability to accept cookies is disabled.

It should be noted that marketing sent by us to you on the basis of a customer relationship as a legal ground for processing personal data, does not require a consent. Such data will be processed and used in compliance with the relevant personal data regulation.

Log File and Clear Gifs Information: Log file information is automatically reported by your browser each time you access a web page. When you register with or view our site, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring/exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

Clear Gifs Information: When you use the Services, we may employ clear gifs (aka, Web Beacons) which are used to track the online usage patterns of our users anonymously. No personally identifiable information is collected using these clear gifs. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing, and allow us to improve our Services for our users.

Mobile Services: We may also collect non-personal information from your mobile device if you have downloaded our Application. This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include your geographic location, how you use the Application, and information about the type of device you use. In addition, in the event our Application crashes on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our Application. This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual.

Location Information: If you use our Services on your mobile device, including through our Application, we may collect the unique device id number. If you tell us where you are (e.g., by allowing your mobile device to send us your location), we may store and use that information to provide you with location-based information and advertising. If you want to deactivate this feature, you can deactivate GPS on your mobile device.

Analytics Information: We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, and other information that assists us in improving the Service. We may collect and use this analytics information together with your Personal Information to build a broader profile of our individual users so that we can serve you better. These third-parties may also deploy cookies, pixels, or other identifiers on the Website or collect information through our Application. For example, the Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help analyze how users use the Website. The information generated by the cookie about your use (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on activity for its staff and providing other services relating to web page activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using these web pages and accepting cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the Google Analytics’ currently available opt-outs for the web, found at https://tools.google.com/dlpage/gaoptout/.

In addition to the information collection practices described below, you may choose to share with our Services data from your Apple iOS Health App (“Health App”). You decide what information is placed into the Health App and you can modify which apps can access your data through your Health App settings. This Privacy Policy covers the treatment of Health App data shared with us through the Apple HealthKit API (“Health App Data”). We do not use your Health App Data for advertising or other use-based data mining purposes other than providing and improving our Services. We do not share your Health App Data with third parties without your consent. Once your fitness information is synched with the Apple HealthKit, we do not control any uses Apple may make of your fitness information. For more information on the Apple HealthKit, please see http://www.apple.com/ios/health/.

3. Categories of Personal Information

While the Personal Information we collect varies depending upon the nature of the MI.BO. Services provided or used and our interactions with individuals, Personal Information we may collect or obtain includes:

  1. Contact details (e.g., name, address, email, telephone number, which may include third party emergency contact information),

  2. Personal details (e.g., date of birth, education, nationality),

  3. Financial and transaction data (e.g., purchase history, account information, shipping and billing information, including credit card information etc.),

  4. Health and fitness tracker data collected from heart rate monitors and other performance monitoring activities,

  5. Other MI.BO. Services related data (e.g., customer requests, statistics, etc.),

  6. Geolocation data with your permission (e.g. geolocation data sent via a mobile device),

  7. Online identifiers (e.g. IP address, Device IDs, etc.), and

  8. Cookie-related data as described below and as detailed in our Cookie Policy.

4. How We Collect Information

Through the MI.BO. Services

We collect information about you whenever you use the MI.BO. Services, for example:

  1. If you are an End User when you create an account on the MI.BO. Services or through mibo.life, we may ask for Personal Information such as your name, email and postal address, social media account ID, and Other Information you may provide with your account.

  2. If you are an End User interacting with the MI.BO. Services through a Subscriber, we also collect Personal Information that you provide to the MI.BO. Services when you initiate a transaction or otherwise engage with the Subscriber, such as to book an appointment, make a purchase, or respond to a marketing campaign.

  3. If you are a Subscriber, when you sign up for our MI.BO. Services, we ask for your company name, address, phone number, email, credit card information, tax identification number, and other information about your business, as well as names and email addresses of authorized individuals on your account. If you attend one of our events (e.g., a tradeshow, webinar, or training), we may ask for your feedback, contact details or other information to follow-up with you, such as send you marketing communications consistent with your choices.

We collect information about you when you interact with the MI.BO. Services. For example, if you initiate a transaction through the MI.BO. Services, such as a purchase, we may collect information about you, such as your name, email, phone number, address, credit card information, as well as any other information you provide in order to process the transaction. This information may be shared with others for the same purposes. We encrypt credit card numbers using industry-standard technology. We may also collect other Personal Information at the request of the Subscriber you are transacting with or through. We may also store information that your computer or mobile device provides to us in connection with your use of the MI.BO. Services, such as IP address, operating system, device ID, and device type.

We may collect information about others from you, including your emergency contacts, and only use this information for the reason it was provided.
We and our service providers collect information about your location when you use or access MI.BO. Services. The degree of precision of the location data varies depending on the source of such information. Those sources include:

Data from your device through settings you activate:

Other location sources:

IP address

We collect and use this location-related data in order to

  1. Provide you with services you have purchased or requested

  2. Deliver content that is relevant to you based upon your location

  3. Deliver marketing or ad content that is relevant to you based on your location

  4. Protect against abuse or misuse of services or of your account

  5. Improve our site and services

You may disable the collection and use of your location data through your browser-, operating system- or device-level settings. Consent concerning location data may be withdrawn at any time by changing these settings.


We use the information collected from you to operate, maintain, and provide to you the features and functionality of the Services. Generally speaking, we use the collected information to communicate with you, fulfill your requests, customize the content and advertising, improve our products and services, protect our and your rights, and comply with laws and regulations. By providing Company your email address, you consent to our using the email address to send you Services-related notices, including any notices required by law, in lieu of communication by postal mail. We may also use your email address to send you other messages, such as newsletters, changes to features of the Services, or special offers. If you do not want to receive such email messages, you may opt out by sending an email message to hello@test.mibo.life with the word “No email” in the subject field. Opting out may prevent you from receiving email messages regarding updates, improvements, or offers.

Company may use certain information about you and/or your user content without identifying you as an individual to third parties. We do this for purposes such as analyzing how the Services are used, diagnosing service or technical problems, maintaining security, personalizing advertisements and promotions and improving our Services.
Company’s Services are based on a profound knowledge of best practice with regard to health, fitness and nutritional wellbeing. Company cooperates with nutritionists, behavioral psychologist, personal trainers, stress experts to stay on top of the latest research and science. In addition, Company analyzes the usage of the Services, in order to provide you as a user with the most relevant features of the Services as possible with regards to your personal goals. In analyzing the usage of the Services, Company will process certain data for so-called profiling. Profiling means processing of your and other users’ personal data to analyze or predict aspects of your use of the Services, behavior and, location in reaching your wellbeing goal. The data processed will be user habits where we will track actions taken by you such as when you move between screens, press buttons and take actions on the Services. The purposes of the profiling is to monitor how engaged users are in different features of our Services, find out ways to make the Service more effective (fit for purpose) and vary the features or content to better match your individual usage patterns and preferences.

The profiling of your data can also be used as the basis for marketing towards other new potential customers on other platforms than the Company Services, such as other social media platforms. Please note that this does not equate to mean that other third parties will gain access to your data for any other purpose than for Company to reach new customers, i.e. third party providers (for example social media) will only process your data on behalf of Company as processors.

Company’s processing of your personal data for profiling as described above, does not require any consent as a legal ground to be processed. If this should be the case, i.e. if, under relevant personal data regulation, consent is required for the user as described above, you hereby give your consent to Company using your personal data as defined above for profiling, for the purpose of improving the Services and for providing customer support.

Company reserves the right, but has no obligation, to monitor the user content you post on the Services. Company has the right to remove any such information or material for any reason or no reason, including without limitation if, in its sole opinion, such information or material violates, or may violate, any applicable law or our Terms of Use or to protect or defend its rights or property or those of any third party. Company also reserves the right to remove information upon the request of any third party.

We may use the information collected via cookies, clear gifs, and log files to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Services; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our Services; (d) monitor aggregate metrics such as total number of visitors and traffic; (e) diagnose or fix technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP; (f) help you efficiently access your information after you sign in; and (g) improve our Services.


Any personal information or content that you voluntarily disclose for posting on the Services (for instance, in user content you post) becomes available to the public. If you remove your user content, copies may remain viewable in cached and archived pages or if other users have copied or stored your user content.

Personally Identifiable Information:

Except as otherwise provided herein, Company will not rent or sell your personally identifiable information to others without your express consent. Company may share your personally identifiable information with third parties for the purpose of providing services to you. If we do this, such third parties’ use of your information will be bound by restrictions consistent with this Privacy Policy. We may store personal information in locations outside the direct control of Company (for instance, on servers or databases co-located with reasonably secure and competent hosting providers).

We may disclose your personal information to third parties should it be required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law, comply with legal process served on us or our affiliates, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms of Use, take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our site; and (c) to exercise or protect the rights, property, or personal safety of Company, or to otherwise act in the best interests of our users or others.

Marketing: Data processing based on consent as the legal ground

You hereby consent to Company using all your personal data for profiling and marketing purposes via emails, notifications, or other messages, by Company or Company’s selected business partners. Profiling will be used for marketing purposes to enable personalized and relevant offers to you, based on your preferences, see more above under Profiling.

Marketing will only be sent to you by Company, no personal data will be transferred for marketing purposes (other than possible to service providers on assignment by Company, however these providers do not have any rights to use the data for any other purposes than to what they have been assigned to, on behalf of Company).

In case you do not want Company to use your personal data for the purpose of marketing, you may at any time opt-out from receiving further messages by an email message to hello@test.mibo.lifewith the word “No email” in the subject field. Opting out may prevent you from receiving email messages regarding updates, improvements, or offers.

Non-Personally Identifiable Information:

We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with third party analytics providers and other third parties to help them and us understand the usage patterns for certain Services and so that we can better consider new features or otherwise tailor or enhance our Services. This Privacy Policy in no way restricts or limits our collection and use of non-personally identifiable information.

Change of Control:

As we develop our business, we may buy or sell assets or business offerings. Customer and visitor information is generally one of the transferred business assets in these types of transactions. We may also share such information with any affiliated entity (e.g. parent company or subsidiary) and may transfer such information in the course of corporate divestitures, mergers, acquisition or dissolution.

Social Networking Sites:

The Services may enable you to post content to social networking sites (“SNSs”, e.g., Facebook). If you choose to do this, we will provide information to such SNSs in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.


Company uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Company and you do so at your own risk. Once we receive your transmission of information, Company makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password, account and payment information, and for controlling access to your email communications from Company, at all times.


In the event that personal information is compromised as a result of a breach of security, Company will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.


Please refer to the privacy settings of the SNS to determine how you may adjust our permissions and manage the interactivity between the Services and your social media account or mobile device.
You may, of course, decline to submit personally identifiable information through Company, in which case Company may not be able to provide certain Services to you. You may change certain personal information in your account by sending an e-mail request to us at hello@test.mibo.lifeYou may request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes. Additionally, if you cancel your account, we may retain some information about you but will remove your profile from the Services.

You can stop all collection of information by the Application by uninstalling the Application. You may use the standard uninstall processes as may be available as part of your mobile device or via the Application marketplace or network.


Protecting the privacy of young children is especially important. For that reason, Company does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register. If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 is allowed to provide any personal information to or on the Services. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at hello@test.mibo.life.


We are not responsible for the practices employed by websites linked to or from our Services nor the information or content contained therein. Please remember that when you use a link to go from our Services to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.


It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on our website page, as determined by Company in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.


If we change our privacy policies and procedures, we will post those changes on our website to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on our website.


If you have any questions or concerns about our Privacy Policy, please contact us at support at hello@test.mibo.life